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Are Yelp and Google Reviews Causing More Harm than Good for Car Dealers?

You might think that consumer reviews are a good thing. After all, most consumers are more likely to trust the opinion and experience of satisfied customers over a sales pitch with obvious ulterior motives. If your company is on the up and up and you truly prioritize...

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Ford has hit a Home run with the Lincoln Navigator

Six-Figure Lincoln Navigator Sales Outpace Production Capabilities You might assume that the most notable thing about the new Lincoln Navigator is that the fully-loaded, long wheelbase Black Label is available at an MSRP of just over $100,000. What may be even more...

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Protect yourself when buying a car sight unseen

Is Buying Online a Gamble? Not When You Have the Right Information Searching for cars online certainly has its advantages. Not only can you find vehicles and features that aren’t available in your local market, but you can do so from the comfort of your own home,...

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GET SOCIAL OR GET LEFT BEHIND! The importance of why Car dealers must embrace social media as a means to success!

In a world where online presence accounts for massive outreach, most consumers find products and services on their computers and phones before they ever enter a brick-and-mortar location, and in some cases, they simply complete all of their interactions with companies...

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